How can knowledge management support design-driven innovation?
Knowledge management is a huge part of design-driven innovation. Knowing how consumers act will help companies build products designed for them thus making the company more profitable. As stated in the article many of the most successful brands create breakthrough ideas inspired by a deep understanding of consumers' lives and use the principles of design to innovate and build value. This is where knowledge management comes in it can help companies have a greater understanding of certain process and how they can be performed better.
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